The Most Common Mistakes People Make in Export Business

Twelve wrongs that small firms make the most when they start exporting.

1. Not to benefit from export consultancy services or not to provide the necessary information before developing an international marketing strategy and making a marketing plan.

2. The inability of top management to overcome the difficulties encountered in exporting and to fulfill the financial requirements.

3. Being careless about selecting representative or distributors in the target market.

4. Instead of focusing on a few geographical regions, looking for customers from all over the world.

5. Ignoring exports when there is an explosion in domestic market sales.

6. Inability to establish relationships with customers in foreign markets as you do with internal distributors and customers.

7. Assuming that a product or a marketing technique will automatically succeed in all markets.

8. Not being willing enough to develop products according to foreign markets rules and cultural preferences.

9. Service, sales and warranty docu…

The Anatomy of a Great Export

There are three important stages of the exporting process. Feasibility analysis, planning, and implementation of external market entry. These stages consist of twenty-two steps.

Feasibility Analysis
1. To analyze the performance of the firm in the domestic market. (Product, corporate, financial, marketing, etc.)

2. To examine the capacity of the company.

3. To take into account the demographic, social, political and economic factors of target markets.

4. Consult foreign trade experts. (Marketing, financing, legislation, etc.)

5. Choosing target markets.

Planning of The Entrance to The International Markets
6. Do market research on the sector basis.

7. To evaluate the market research.

8. Determine the market entry strategy.

9. Ensure compliance with target markets license, standards and certification requirements.

10. Collect necessary information about patents, trademarks, and copyrights.

11. Identify taxes, customs duties, charges, quotas and other non-tariff barriers.

12. Create a …