The Anatomy of a Great Export

There are three important stages of the exporting process. Feasibility analysis, planning, and implementation of external market entry. These stages consist of twenty-two steps.

Feasibility Analysis

1. To analyze the performance of the firm in the domestic market. (Product, corporate, financial, marketing, etc.)

2. To examine the capacity of the company.

3. To take into account the demographic, social, political and economic factors of target markets.

4. Consult foreign trade experts. (Marketing, financing, legislation, etc.)

5. Choosing target markets.

Planning of The Entrance to The International Markets

6. Do market research on the sector basis.

7. To evaluate the market research.

8. Determine the market entry strategy.

9. Ensure compliance with target markets license, standards and certification requirements.

10. Collect necessary information about patents, trademarks, and copyrights.

11. Identify taxes, customs duties, charges, quotas and other non-tariff barriers.

12. Create a price list.

13. Finding finance.


14. Determine the distribution methods.

15. Apply marketing plan.

16. Choosing representative or sales methods.

17. Negotiate the sales contract.

18. To complete the production.

19. Getting insurance.

20. Complete the necessary documentation.

21. Packing and labeling the product.

22. Shipment.

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